Recently, I was featured in a Hulu article. I created a digital marketing strategy/Funnel around the new Hummer Electric Vehicle that would be rolling out in 2022. Within the article (article here: https://home.admanager.hulu.com/stories/schumacher-auto-reaches-local-audience-through-hulu/) I talk about how leveraging Hulu’s beta ad manager platform moved the needle on getting the word out about the new Hummer EV.
The Hulu Ad Manager platform in and of itself brought us tons of impressions, over 350,000 to be exact. We also simultaneously ran a YouTube Ad Campaign, Facebook Ad Campaigns, Instagram Ad Campaigns, and a Google Search PPC Campaigns alongside it. The goal and KPI of these campaigns was to encourage reservation sign ups.
With the use of multiple channels all spreading the same message about the Hummer EV, we were able to 10x our brand retention results by way of using remarketing tactics on Facebook ads and YouTube Ads. If you’d like to learn more about digital marketing funnels and increasing your conversions, read this article: https://dtsdigitalmarketingservice.com/how-digital-marketing-funnels-lead-to-conversions-and-sales/
