How Digital Marketing Funnels Lead to Conversions and Sales

I’ve been in the digital marketing space for well over ten years now. I’ve seen a lot of changes in the industry throughout that time. Still, one strategy that always remains consistent is having a solid digital marketing sales/conversion funnel, and not only that, but having one that works! Building an online sales funnel can be quite the journey but well worth it in the end. Below I’ll explain in three simple steps on how creating a digital marketing funnel leads to conversions and sales and the importance of having an online sales funnel in place:

1. 1. The first thing to note is every sales funnel starts with an open bucket of users who may have an interest in your product and/or service; this is called the prospecting/awareness/attention phase. These users, in particular, can come from website traffic from ad channels such as Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Pinterest Ads, Google Search Ads, and even organic (SEO-inspired) channels. When creating a sales funnel from scratch, you should consider running an ad with specific content to users who you think will most likely engage with your brand/business based on the targeting parameters of the said channel you choose to run your ad content on (this approach is primarily for businesses that are brand new and have not established an online presence). As users gain interest and/or desire, they move further down the sales funnel with YOUR guidance through ads and online social interactions. In addition, if your business/brand has been around online for a while, using tools such as GA4 to leverage historical website data can assist in finding users who would be interested in your business’ product/service over time. Using Google Analytics to understand user behavior and as a guide to your targeting is critical (this is typically for businesses that have had analytics on their website for quite some time so they can leverage the historical data needed to identify their target market).
   2. The next piece to your funnel is the Interest and Desire section. In these sections, the user definitely likes your brand/product or service and is debating whether they want to make a purchase. This is the phase where you want to set up a simple retargeting ad to continue to bring them further down the funnel; the critical messaging for this ad should be something along the lines of feeding them content that closely relates to what they’ve seen in the prospecting ad you served them. For example, on channels such as Facebook, you can serve a video ad to a user; if that user watches at least 10 seconds of the video content from your prospecting ads, you can then save a custom audience of those particular users and leverage the data attained through their viewing of your video. Then, in your new retargeting ad that targets those video viewers, ask them to do a little more than they did when they were higher in the funnel. Perhaps it’s showing them something they may like that was similar to what they saw initially from your prospecting ad to coax them into taking specific actions on your website—or a simple newsletter sign-up ad. There’s so much you can do here to create opportunities for conversions.
   3. Lastly, the action or conversion phase of the funnel is one of the most critical pieces to the funnel because this is where you see your ROI (return on investment). Everyone wants to hurry users to this phase, but more times than not, a user, depending on the platform they are being served the ad, may not be ready to make a purchase or even commit an action on your website unless you’ve gotten their attention at the prospecting/awareness phase or the interest/desire phase. Your online presence as a brand/business is super important and requires consistency! Brand retention is challenging these days, primarily because of the immense amount of online competition! So make sure you spend time cultivating the first two parts of your sales funnel and allowing your audiences to familiarize themselves with your brand/service to be comfortable enough to trust your business and make a purchase/conversion. Businesses fight every day through ads, bidding and outbidding their competitors for a spot to show up on a users search, newsfeed, etc., so users are being served ads left and right online; consistency is vital, and having a solid prospecting/awareness strategy can help increase conversion actions at the bottom of the funnel. The brain tends to retain images/visuals it sees at least 5-10 times which is why it’s so important to keep your brand top of mind to your target market/audience.

There is so much more to the digital marketing sales funnel, but I don’t want to give away all the secret sauce. Let’s chat; schedule a free consultation with me today to review your business needs. Do you need help creating a funnel? Do you want to be trained in online sales funnel creation? Or would you like me to run your Digital Marketing ads for you to increase your leads/conversions?

Let’s chat if you’re looking for an authentic/transparent digital marketer to take your brand/business to the next level! Schedule a call with me here to have us take your digital marketing to the next level https://calendly.com/dtsdigitalmarketingservice/30min. Happy to help!