Digital Marketing – DTS Digital Marketing Services

Why Consistent Ad Spend Budgeting is So Important

DT — Mon, 02 Aug 2021 21:00:14 +0000

When it comes down to investing ad spend dollars, many business owners miss the mark! Here are some reasons why remaining consistent in your monthly advertising budget is so important to your overall business success:

1. Staying Top of Mind to Potential Customers:

When you are consistently serving ad impressions to your target audience, you build an impression frequency, in other words you start to make an imprint of your brand/product on your target audience’s mind. This is not a process that happens overnight, it takes time, sometimes months, and when you’re creating a digital marketing funnel to from prospecting to conversions/sales it’s important to recognize that users who are unfamiliar with your brand at the prospecting level have to be slowly ushered down the funnel by way of you serving them ad impressions. A study done at MIT showed that the “human brain can process entire images that the eye sees for as little as 13 milliseconds.” That means that the more times (frequency) you can place your product in front of a potential customer the more likely you leave a valuable impression on that user and increase your overall brand retention. Brand retention creates TRUST/VALUE to a user, without it, you will not convert or sell effectively online. This is important because eventually you can remarket to those users with a special offer later on down the digital marketing funnel.

2. Eliminating the Loss of Machine Learning Momentum:

Most advertising channels such as Facebook, Google, YouTube, LinkedIn etc. have created machine learning when it comes to running paid advertising campaigns. Machine learning is essential to your campaigns performance. If you turn off the campaign after a week, 3 days, or a month, it doesn’t have enough time to learn. I tell my clients all the time that you’re giving ad spend money to a machine and we’re telling it what to do in order to optimize for our success. You have to give the machine enough time to process your target audience, find the people in that bucket that you set your targeting parameters to, and let it run. Now if you notice that some of your goals or benchmarks aren’t being reached then it’s time to optimize. Ask yourself these questions; How many users did we push down the funnel? Have we collected enough data in our ad accounts to optimize for conversions effectively?

3. Stopping Your Online Advertising Efforts to Save Money is a Waste of Time:

The great Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.” I couldn’t agree with this quote more, if you set out with a goal in mind to hit a specific target audience in order to sell your product and/or service, you have to remain consistent because users pay attention to that. Also, there is so much competition out there and if you’re not staying on top of the ball in front of your target audience SOMEONE ELSE WILL! ←-Read that again.

4. OPTIMIZE OPTIMIZE OPTIMIZE:

If your current ad spend per campaign isn’t meeting your KPI’s after the machine learning period, it’s time to OPTIMIZE. Ask yourself these questions, are there other campaign types/objectives that you could move those ad dollars to? Are there bid adjustments that need to be made? Is there another advertising channel (Facebook, LinkedIn, Pinterest, Google Ads, Pinterest) where funds would be better utilized according to your campaign goals? Do you need to adjust the creatives and CTA if using a display channel for ads? Do you need to make copy adjustments in order to show and add value to your product/service? What does your historical campaign performance data communicate towards your goals and KPI’s? There’s a lot more questions you could ask yourself when optimizing your campaigns and I’d be happy to assist with my digital marketing consultation services. Or simply take care and manage your campaigns monthly, if that’s you, you can schedule a discovery call here.

Overall, having a consistent ad spend budget month to month can help your overall top of mind marketing strategy and increase your likelihood of conversions and Key Performance Indicators being met.

If you’re struggling with your digital marketing and/or paid ads efforts, please send us an email here info@dtsdigitalmarketingservices.com

Darren Thomas Featured In Hulu Blog Article

DT — Mon, 24 May 2021 20:53:56 +0000

Recently, I was featured in a Hulu article. I created a digital marketing strategy/Funnel around the new Hummer Electric Vehicle that would be rolling out in 2022. Within the article (article here: https://home.admanager.hulu.com/stories/schumacher-auto-reaches-local-audience-through-hulu/) I talk about how leveraging Hulu’s beta ad manager platform moved the needle on getting the word out about the new Hummer EV.

The Hulu Ad Manager platform in and of itself brought us tons of impressions, over 350,000 to be exact. We also simultaneously ran a YouTube Ad Campaign, Facebook Ad Campaigns, Instagram Ad Campaigns, and a Google Search PPC Campaigns alongside it. The goal and KPI of these campaigns was to encourage reservation sign ups.

With the use of multiple channels all spreading the same message about the Hummer EV, we were able to 10x our brand retention results by way of using remarketing tactics on Facebook ads and YouTube Ads. If you’d like to learn more about digital marketing funnels and increasing your conversions, read this article: https://dtsdigitalmarketingservice.com/how-digital-marketing-funnels-lead-to-conversions-and-sales/

How Digital Marketing Funnels Lead to Conversions and Sales

DT — Sat, 10 Apr 2021 13:59:30 +0000

I’ve been in the digital marketing space for well over ten years now. I’ve seen a lot of changes in the industry throughout that time. Still, one strategy that always remains consistent is having a solid digital marketing sales/conversion funnel, and not only that, but having one that works! Building an online sales funnel can be quite the journey but well worth it in the end. Below I’ll explain in three simple steps on how creating a digital marketing funnel leads to conversions and sales and the importance of having an online sales funnel in place:

1. The first thing to note is every sales funnel starts with an open bucket of users who may have an interest in your product and/or service; this is called the prospecting/awareness/attention phase. These users, in particular, can come from website traffic from ad channels such as Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Pinterest Ads, Google Search Ads, and even organic (SEO-inspired) channels. When creating a sales funnel from scratch, you should consider running an ad with specific content to users who you think will most likely engage with your brand/business based on the targeting parameters of the said channel you choose to run your ad content on (this approach is primarily for businesses that are brand new and have not established an online presence). As users gain interest and/or desire, they move further down the sales funnel with YOUR guidance through ads and online social interactions. In addition, if your business/brand has been around online for a while, using tools such as GA4 to leverage historical website data can assist in finding users who would be interested in your business’ product/service over time. Using Google Analytics to understand user behavior and as a guide to your targeting is critical (this is typically for businesses that have had analytics on their website for quite some time so they can leverage the historical data needed to identify their target market).
2. The next piece to your funnel is the Interest and Desire section. In these sections, the user definitely likes your brand/product or service and is debating whether they want to make a purchase. This is the phase where you want to set up a simple retargeting ad to continue to bring them further down the funnel; the critical messaging for this ad should be something along the lines of feeding them content that closely relates to what they’ve seen in the prospecting ad you served them. For example, on channels such as Facebook, you can serve a video ad to a user; if that user watches at least 10 seconds of the video content from your prospecting ads, you can then save a custom audience of those particular users and leverage the data attained through their viewing of your video. Then, in your new retargeting ad that targets those video viewers, ask them to do a little more than they did when they were higher in the funnel. Perhaps it’s showing them something they may like that was similar to what they saw initially from your prospecting ad to coax them into taking specific actions on your website—or a simple newsletter sign-up ad. There’s so much you can do here to create opportunities for conversions.
3. Lastly, the action or conversion phase of the funnel is one of the most critical pieces to the funnel because this is where you see your ROI (return on investment). Everyone wants to hurry users to this phase, but more times than not, a user, depending on the platform they are being served the ad, may not be ready to make a purchase or even commit an action on your website unless you’ve gotten their attention at the prospecting/awareness phase or the interest/desire phase. Your online presence as a brand/business is super important and requires consistency! Brand retention is challenging these days, primarily because of the immense amount of online competition! So make sure you spend time cultivating the first two parts of your sales funnel and allowing your audiences to familiarize themselves with your brand/service to be comfortable enough to trust your business and make a purchase/conversion. Businesses fight every day through ads, bidding and outbidding their competitors for a spot to show up on a users search, newsfeed, etc., so users are being served ads left and right online; consistency is vital, and having a solid prospecting/awareness strategy can help increase conversion actions at the bottom of the funnel. The brain tends to retain images/visuals it sees at least 5-10 times which is why it’s so important to keep your brand top of mind to your target market/audience.

There is so much more to the digital marketing sales funnel, but I don’t want to give away all the secret sauce. Let’s chat; schedule a free consultation with me today to review your business needs. Do you need help creating a funnel? Do you want to be trained in online sales funnel creation? Or would you like me to run your Digital Marketing ads for you to increase your leads/conversions?

Let’s chat if you’re looking for an authentic/transparent digital marketer to take your brand/business to the next level! Schedule a call with me here to have us take your digital marketing to the next level https://calendly.com/dtsdigitalmarketingservice/30min. Happy to help!