DT's Digital Marketing Service - Case Study
Mahalath owns Kangen for Cannabis, a business that specializes in selling Kangen Machines for Cannabis growers looking for a natural way to eliminate spider mites and bugs from their crops. In July 2020, she came to me in need of a lead acquisition strategy. After conducting some market research for her business, I created a media plan focused on putting advertising dollars into Google Search Ads, Facebook/Instagram Ads, and YouTube ads for her Kangen for Cannabis business with prospecting and remarketing campaigns.
Here were her results:
Ad Spend Budget
Leads
Cost of One Kangen Machine
KPI’s (Key Performance Indicators)
If she sold two machines out of those 500 relevant leads she received from our digital marketing efforts she would have already made a significant amount back on her ROAS (return on ad spend).
As for our targeting efforts here’s who we targeted:
- Customers in her CRM database on Facebook.
- Website Visitors from her Landing Page using various pixel tags
- Prospecting Facebook Audiences in the Health Industry making over $100k a year
- Prospecting Facebook Audiences in the Farming Industry making over $100k a year
- Engaged users on her IG and FB
- Keywords relevant to her industry and point of focus
With our paid media advertising efforts we brought Kangen for Cannabis the leads needed to maximize the company’s profit.
Example of Ads Ran on Google Search, Youtube and Facebook/IG for Kangen for Cannabis:
Please note: Once a lead comes in, DT’s Digital Marketing Service is not responsible for contacting those leads. You as a business owner are fully responsible to see your sale through and close on that lead!
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